Customer agent
Understand every customer journey.
Turn anonymous traffic into segments and journeys. Personalize the page after the click with behavior, not guesswork.
The visit, after the click
Segments, the path to checkout, and a page that changes for the person who is actually on it.
Segments from behavior
Visitors are grouped by what they do, the device they use, and where they came from, so a first visit is not treated like a returning customer.
Source, device, and intent
The path to checkout
The journey is mapped from the ad through the thank-you page, including the step where people leave.
Drop-off, named
The page changes for that person
What the visit shows is handed to the other agents, so the headline, the proof, and the offer fit the person on the page.
One visit, one version
See the path behind the click
Find where people leave, then let the other agents change the page for that visit.