Growth Insights: Amaara Herbs CRO Report by Intelliassist


Amaara Herbs, an Ayurvedic brand with a moderate online presence and product line, operates on the Shopify platform. Despite its potential, the brand faces challenges in leveraging Google Ads, meta advertising, marketplace visibility, website engagement, and social media effectiveness.

Google Ads Strategy:

Currently, Amaara Herbs is not running any Google Ads, missing out on a significant opportunity to tap into the Google pipeline. Implementing Google Ads, including search and shopping campaigns, can drastically improve traffic and margins.

Meta Ads Performance:

While meta ads are live, Amaara Herbs needs to enhance its ad performance to maximize reach and engagement.

Marketplace Presence:

With listings on platforms like Bigbasket, Amazon, and Meolaa, Amaara Herbs has varied ratings. However, there is room for improvement in optimizing listings and enhancing visibility to boost sales.

Website Engagement:

The website lacks engagement features such as pop-ups and top bars, resulting in poor interaction with non-buying visitors. Implementing engaging elements like proactive chat assistance and incentives can improve user engagement and conversion rates.

Instagram Marketing:

Despite a 7K following, Amaara Herbs faces challenges in influencer marketing and engagement. Personalized engagement strategies and leveraging user-generated content can enhance brand trust and visibility on Instagram.

Chat Option and Performance:

The current Shopify default chat option is cumbersome for users, leading to a drop in customer queries and conversions. Integrating an automated chat intelligence system can streamline customer interactions and drive conversions.

Website Performance:

The website's poor performance, indicated by slow page load times, may deter potential customers. Optimizing page speed and minimizing plugins can mitigate bounce rates and improve user experience.

Reviews and Add-to-Cart Optimization:

Amaara Herbs' product pages lack sufficient reviews, impacting trust and credibility. Additionally, the transition from add to cart to checkout requires optimization to streamline the conversion process and reduce cart abandonment rates.

Intelliassist Recommendations:

  1. Personalized User Experiences: Tailor user experiences based on preferences and behavior to enhance engagement and conversions on the website.
  2. Customized User Journeys: Create tailored user journeys to guide visitors through the conversion funnel, improving engagement and conversion rates.
  3. Automated Customer Support: Implement AI-powered chatbots to automate customer interactions, provide real-time support, and address common queries, leading to improved satisfaction and conversions.
  4. Dynamic Product Recommendations: Offer personalized product recommendations based on user behavior to enhance cross-selling and upselling opportunities.
  5. Ad Performance Optimization: Utilize Intelliassist's advanced analytics to optimize Google Ads campaigns for better performance and ROI. Identify trends and patterns to improve targeting, messaging, and bidding strategies.

Additional Recommendations:

  1. Enhanced Meta Ads: Improve meta ad performance by optimizing creatives, targeting, and messaging for better reach and engagement.
  2. Optimized Marketplace Listings: Utilize analytics to optimize product listings on platforms like Amazon and Bigbasket, enhancing visibility and sales.
  3. Website Performance Enhancement: Identify and resolve performance bottlenecks on the website to improve page load speed and user experience.
  4. Reviews and Add-to-Cart Optimization: Monitor and manage customer reviews effectively to improve product ratings and trust. Optimize the add-to-cart process to reduce cart abandonment rates and streamline the checkout flow.

Curious to learn how to implement these strategies and identify missed opportunities on your website? Our team at Intelliassist is here to help. Get in touch with us today to schedule a consultation and uncover the potential for growth within your business. Let's work together to optimize your website and maximize your sales potential. Reach out to us now to take the next step towards success.